How Digital HR Shapes The Workforce

Companies that want to retain and attract new employees are relying on the functions of digital HR as this has become crucial for their operations. Today’s workers are better at embracing the digital revolution and they can move from one job to another because the labor market in general is tightened.

Oracle has four digital HR trends that are going to shape the workforce into the future.

1. Workforce Agility and Automation Is Going to be a Priority
Companies want to maximize their productivity to get optimal results. To help HR functions run smoother to accomplish tasks they can rely on AI enabled technology. One example of HR departments becoming more agile is in the use of chatbots. This can automate tasks that are time-consuming such as answering a question which is outlined on their job application. A chatbot can automate many of the manual tasks that HR will typically handle, and this gives them time for other matters that are more important to them.

2. The Personalization of HR Functions
Home assistance such as Google home, Alexa, and Siri are gaining in popularity. Meanwhile, employees such as generation Z and millennials are looking for technology that can answer questions about benefits.

According to Oracle, many organizations are under a greater pressure to mirror experiences employees get with technology in the consumer world to improve personal growth and better connections. Facial recognition, chatbots, conversational user interfaces, and other intelligence agents can be tools to transform HR business processes such as recruiting or benefits enrollment.

Employees are looking for a better experience. For example, they may just want to ask their personal assistant how many vacation days they have, so they turn to these user interfaces to provide this information. HR departments need to create more personalized communication for their employees and they can do this by leveraging AI.

3. Using AI for Recruiting is Now a Necessity
Oracle indicates that companies that don’t use tools that are AI-enabled are going to be ignored by today’s job seekers. Candidates looking for jobs at 20% of large global enterprises are going to be interacting with chatbots before they speak to recruiters by the year 2020. This is according to the Forrester 2018 Predictions Report.

Oracle says that AI can be used to identify the right candidates, look into talent needs, and examine the longevity and success of their candidates. AI can also look at high achievers in the company and then examine these similar characteristics in job seekers to make appropriate matches.

4. HR And Marketing Are Intertwined for Recruitment Purposes
Workers are looking for a work experience that is in aligned with their personal values. Thus, HR needs to work with a company’s marketing department to reach job seekers to tell employee stories with AI-enabled technology.

Oracle indicates that a differentiated and more authentic brand promise can be delivered through the merging of the employer brand and the marketing brand. Marketing and HR need to closely align their culture building efforts and position themselves to job candidates and potential new customers. By merging the marketing and HR departments, employers will able to design the best experience for their employees, which can also help HR professionals to evaluate various technology so they can maximize their efficiency and productivity.