Traditional Marketing Risks in The Digital Era
For a very long time, marketing has been used as the practice of connecting with the right people in the right place and at the right time, which in turn results in increased sales. In the past, most marketing efforts were done through traditional marketing media, such as prints, television, radio, and billboards. They certainly still have their place even today, but the development of fully online digital marketing has made it far easier to own and operate a marketing business without the risks that come from traditional marketing.
However, that does not mean that the digital marketing space is free from risks, as a number of traditional marketing risks have actually transferred over to digital marketing. As digital marketing increases in practice and the risks become more common, it is important for organizations that deal with it to assess those risks before it is too late.
An already common risk in traditional marketing, copyright infringement, is one of the evident risks that have been transferred over to digital marketing. Copyright infringement can be in the form of any content: words, images, videos, etc.
In the digital age, branding is everything, and trademarks can be almost anything that could be owned by another company. It is quite possible that you are using registered trademarks from another company without realizing it.
Digital marketing is getting particularly personal these days. A company’s social media account grew in popularity after it started making sarcastic remarks toward customers and rival companies. But it is a fine line to walk, with the potential for defamation suits if it is done wrongly.
For written contents, plagiarism has always been a problem since traditional marketing. However, in the high demand of constant unique contents in digital marketing, plagiarism is becoming an increasing problem each day. Using plagiarized contents in marketing might result in a lawsuit.
Last but not least, a company also needs to deal with the client. With the increasingly competitive nature of the current digital marketing, it is sometimes hard to constantly satisfy your client. Thus, it is important to find a way to mitigate the risk of a dissatisfied client.
For more information and in-depth reading about marketing risks that have transferred over to the digital space, read the full article by Startup Nation in the link below.
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